Share your business story
Your business story must have a message—a clear takeaway for your listeners. It has to have a purpose and make a point. A story without a message is pointless in business. In some cases, you can also be bold and take it one step further by asking for the action.
As a business owner, you need to have a repertoire of stories in your toolkit. These include stories about who you are as a person or leader, what you stand for and what your values are. You need stories that bring your vision to life, stories that illuminate your purpose and let people know why you do what you do. In addition, develop stories that teach something, such as how to handle negotiations or conflict, or how to give respectful criticism.
Learning from the best mentors
Since your followers are generally inclined to view you as a guide (or potential mentor), stories about how your life and career was influenced by significant mentors will not only enable your followers to get to know you better, but they can also reinforce the value of mentorship and community, while still conveying valuable business lessons.
Share a moment that defined you
Take a look back at your career and compare yourself to who you are now. Chances are who you are as a professional has changed in a few significant ways.
Key into the events that lead to those changes and talk to your followers about what happened and how it changed you.
The more you can share the process you went through – in addition to the conclusions and results – the more engaging your readers will find it.
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