Businesses that can humanize their online presence will win the day.
STORYTELLING
Videos Drive Growth for your Business
When you think about storytelling, you probably think about fairy tales and bedtime as a child. But storytelling can be so much more! It’s always had the unique ability to connect people on a personal level. For businesses, these personal connections can be used to set yourself apart from the competition. A compelling story can attract your ideal customers and engage them in a way that drives growth for your business.
Storytelling itself has tremendous staying power. Think back to your childhood. You probably have a handful of stories about your friends, family, school days, and experiences you can recall quickly. When you tell these stories, you’re likely overcome with emotion. You can remember everything from the people around you, to the sights and sounds of your surroundings.
Using video to tell stories can have a similar impact. Not only is video the most effective way to disseminate your story to large masses of people at one time, but it exponentially increases the chances your story will be remembered. According to Forrester Research, the information retained from one minute of online video is equal to 1.8 million written words — making it one of the most efficient ways to get your message across.
Video Storytelling Helps with Brand Recall
It’s much easier to remember a story than a list of facts or promises, and it’s even more memorable when combined with the power of video imagery. Creating a visual story will keep your company at the forefront of your customer’s minds, even in the face of competition.
How do we know this? Well, we know better ad recall leads to an increase in brand awareness and brand favorability, metrics tied directly to lower funnel stages like purchase intent and consideration. In other words, the more someone remembers you and your brand, the more likely they are to buy.
So you want to make sure people not only remember your brand but associate it with a positive emotional response. Do this by thinking about what visuals can help tell your brand’s story. They should be evocative and should correlate directly with how you want your audience to feel.